The Engagement Scoring Model quantifies and monitors engagement levels of target accounts by assigning scores to specific interactions. Each event type has a unique scoring rule, increment value, and decay rate to ensure the scores remain relevant over time. This value can be customized to reflect the importance of the specific action within the engagement strategy.
This document outlines the model’s core components, scoring logic, and account journey stages.
Note: Not All Events as shown in the picture below are contributing to the score currently. Only the events mentioned under the next section is applicable. This picture will be updated accordingly v soon.
Each engagement type is categorized into specific events, each contributing to the account and people scores based on the intensity of interaction.
Description: Occurs when an ad is viewed.
Scoring Rules:
For each ad impression, the account score increases by 0.01.
Maximum cap of 1 point for the account.
Decay: After 7 days without additional impressions, the scores for impressions decay to half of their current value, ensuring that stale interactions don’t overly inflate engagement metrics.
Description: Triggered when the target clicks an ad.
Scoring Rules:
Adds 1 point to the account score.
Decay: After 30 days without further clicks, scores for clicks decay to half.