<aside> ✍️ This guide is meant strictly for B2B marketers only

You’ll learn

• How to approach creating ads
• What to & what not to write in your ads
• Which creatives should you pick

</aside>

We’ve worked with 100s of B2B marketers.

Some of the creatives produced mind-blowing results where some didn’t

We spent a lot of time analyzing (the good ones and the bad ones)

And boy, we have learnt (a lot) 😮

Based on 1st hand experiences, here’s what we recommend while creating your ad:

Chapter # 1: Assumptions

I’ve made a few assumptions to ensure that both of us are on the same page

Assumption # 1:

If you’re here, I’m going to assume that you have

• Clear Ideal customer persona (ICP)
• Picked your target accounts
• Sales is doing parallel activities to go after these accounts

Assumption # 2: