The key to executing a successful ABM strategy starts by building the right Named/Best-fit/Target accounts. The terms Best-fit, Named and Target accounts are used interchangeably and they all mean the same. The ICP, the common attributes of customers who best match the company’s revenue and business objectives, shoud be the driver for creating your Target accounts list.
<aside> 💡 Use this template to identify and develop your ICP
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Recotap | Ideal Customer Profile Template.pdf